I have worked with numerous entrepreneurs, business(wo)men, sport personalities etc. and developing a personal brand – especially online – seems to be a challenge for many.
Some of the feedback that I have received includes points like “I am a private person so I don’t like sharing too much information”, “Building a brand takes time and I do not have time to invest in it now”, “I don’t know how to do it. Where do I start?”.
I am sure many of you can relate to one of these points. Trust me, I am a VERY private person, and was forced to be active on social media due to the nature of my work. I made MANY mistakes and learned certain things the hard way, but I had to find a way of sharing a part of myself so that people can get to know the person behind the name and social media handle, without putting myself out there completely.
Social media has changed our lives in so many ways – some good, some bad. But it’s here to stay so you may as well make it your friend. Building a personal brand without having a social media presence ain’t going to work and it’s very challenging for PR professionals / Publicists as social media is… media!
So where do you start?
- Firstly, pay attention to the social media handles that you choose. Try and stick with YOUR name and surname and stay away from “pet names”.
- Make sure that you add a bio and a professional photo.
- If you have a website or blog, add those details. You can also share your LinkedIn profile link as many use that instead of a website.
- Make sure people know how they can get in touch with you. If it’s only through the direct message of that platform, make sure you check those messages on a regular basis.
- Nurture your social media accounts like it’s your kids, and pay attention to it like it’s your husband/wife.
- Be REAL: your social media accounts need personality. What do you like, what do you appreciate in life, what inspires you, what motivates you. You can share a lot without sharing a lot.
- If you are really unsure of where to start or how to do it, get in touch with a professional who can assist you. This can be on a once-off or monthly basis.
- It does take time to get into it, and you will make mistakes along the way. That is life and how we grow. As ong as you start. Take that step and do it!!!